After you have written your powerful message, the two important tools at your disposal that will help you sell your book are your book cover and book description. The book cover can either draw a reader in or push them away. It is the book’s billboard. It works 24/7 on behalf of the author’s message inside. It should be professional it causes expectation in the reader's mind. ​

​Book buyers judge books by their covers and when buyers browse the book prior to purchase and see a poorly designed interior and cover, a seemingly unedited book they usually put it down thinking the book has no value regardless of how great the message is.