Do you remember Myspace? Remember when almost everyone had a MySpace account, then Facebook came along and nearly the entire socialsphere moved to Facebook? What about the countless other social media platforms? How are they really helping you connect with potential customers? Social media marketing is a good way to promote, but you should never put all your marketing eggs in the social media basket. Social media marketing should be used primarily to attract traffic to your site, in order to invite site visitors to sign up for your email marketing list. An email marketing list is unquestionably the best way to connect with customers vs. social media.
Whether you publish your book through a traditional publisher or go the self-publishing route, you will most definitely need an author website. A website gives you a look of professionalism and validity. One of the most basic steps an author can do take to build their author platform is to create and maintain an up-to-date author website. An author website can be a useful marketing tool that serves as the center of all your online activity, from blogging to selling books to emailing a newsletter to participating in social media.
Whether you publish your book through a traditional publisher or go the self-publishing route, you will most definitely need an author website. A website gives you a look of professionalism and validity. One of the most basic steps an author can do take to build their author platform is to create and maintain an up-to-date author website. An author website can be a useful marketing tool that serves as the center of all your online activity, from blogging to selling books to emailing a newsletter to participating in social media.
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Link to the book page in the navigation. This makes it easy for visitors to discover all the titles you’ve written. Include cover images, brief elevator pitches, and links where readers can purchase.
Build a mailing list on your site. Include a simple form on your homepage, website pages, and/or blog’s sidebar asking for visitors’ email addresses. Collecting email addresses lets you build relationships with people who want to hear from you. Set up a blog on your site. Provide a “behind the scenes look” for readers by blogging once or twice a month. Fans will love the insight into your personality, and it will help build your subscriber list. |
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Welcome subscribers with an email autoresponse. When people subscribe to updates from you via your website, send them a welcome email including either a link to a free eBook, sample chapters, or some sort of freebie as a “thank you” for signing up.
How long does it take?
Once you place your order and send in your info, we'll have a 1st Draft ready in about 5 days. Then, you can tell us what revisions to make. We'll make unlimited revisions until you're 100% Satisfied!
How long does it take?
Once you place your order and send in your info, we'll have a 1st Draft ready in about 5 days. Then, you can tell us what revisions to make. We'll make unlimited revisions until you're 100% Satisfied!
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