How to Grow Your Business With A Nonfiction Book
Many aspiring authors come to me with an idea or story that is burning in their soul. They believe that they are supposed to publish a book and one of the primary reasons they don’t follow through is that they believe, "With so many books on the topic they want to write about already written by well-known authors, why would anyone read their book?"
My reply is always the same: Do you believe God wants you to write and publish the book? Usually, they will say "yes." Then I remind them that since God has put this book in you, He will make sure that your book stands out from the rest and reaches the people He has assigned to it. He will tell you what to write and give you the people to help you professionally publish your book. Whether you are an individual or a business owner, no matter the genre, your book will be unique because you are the one who experienced it. You are the one who did the work and lived through it. It's a mixture of your personal story, experience, and knowledge. This is why people will want to read your book.
Becoming a published author used to require finding an agent and a publisher and hoping that they would like your idea, story, or manuscript. Today, through self-publishing, business owners can now bypass this process entirely. Today, it is easy to self-publish a book, and with the help of Williams DocuPrep it is even easier. Both your personal and your business's brand will benefit from publishing a book, so writing and publishing a book around your company's services is just a smart idea. Here are several reasons why:
Establishes credibility
Credibility matters. It is the reason most customers google businesses online before they make a purchase. They want to see proof that you are a legitimate business, and if are actually an expert in your field. Having a website and publishing a book is an excellent way to establish yourself as an expert in a potential customer's eye. When a customer googles your name or company and the search shows that you are published on Amazon, Barnes & Noble, Wal-Mart or other reputable sites, it gives potential clients greater confidence that you really do know what you're talking about. Most authors will tell you that as soon as they published, others instantly saw them as smarter and their companies as more credible.
Build Your Brand
If you're an entrepreneur, publishing a book is a way to build your brand and gain consumer trust and respect. Because publishing a book establishes you as an expert, it opens doors for speaking engagements. News media, event hosts, talk show, and radio hosts are always on the lookout for new, interesting guests. It will open the door to speaking gigs, bring new followers and prospects, and give serious industry trust along with authority and market positioning. Your book can be a powerful lead generation tool and an educational tool at the same time. Say you offer a workshop in the area of your business. You could sell or offer a book to attendees. It adds value to your workshop and is a source of continuing education for the attendee. As they read more and learn more about what you do and how you do it, they will see more value in the services or products you provide.
Income Stream
Of course, your book sales are a revenue stream. As you get more speaking engagements and do workshops, you can always have copies of the book for sale in the back of the room. Keep in mind that you will have to invest some time in marketing your book. With some effort, the opportunities to make money as a published author are more attainable for the average person than ever before.
My reply is always the same: Do you believe God wants you to write and publish the book? Usually, they will say "yes." Then I remind them that since God has put this book in you, He will make sure that your book stands out from the rest and reaches the people He has assigned to it. He will tell you what to write and give you the people to help you professionally publish your book. Whether you are an individual or a business owner, no matter the genre, your book will be unique because you are the one who experienced it. You are the one who did the work and lived through it. It's a mixture of your personal story, experience, and knowledge. This is why people will want to read your book.
Becoming a published author used to require finding an agent and a publisher and hoping that they would like your idea, story, or manuscript. Today, through self-publishing, business owners can now bypass this process entirely. Today, it is easy to self-publish a book, and with the help of Williams DocuPrep it is even easier. Both your personal and your business's brand will benefit from publishing a book, so writing and publishing a book around your company's services is just a smart idea. Here are several reasons why:
Establishes credibility
Credibility matters. It is the reason most customers google businesses online before they make a purchase. They want to see proof that you are a legitimate business, and if are actually an expert in your field. Having a website and publishing a book is an excellent way to establish yourself as an expert in a potential customer's eye. When a customer googles your name or company and the search shows that you are published on Amazon, Barnes & Noble, Wal-Mart or other reputable sites, it gives potential clients greater confidence that you really do know what you're talking about. Most authors will tell you that as soon as they published, others instantly saw them as smarter and their companies as more credible.
Build Your Brand
If you're an entrepreneur, publishing a book is a way to build your brand and gain consumer trust and respect. Because publishing a book establishes you as an expert, it opens doors for speaking engagements. News media, event hosts, talk show, and radio hosts are always on the lookout for new, interesting guests. It will open the door to speaking gigs, bring new followers and prospects, and give serious industry trust along with authority and market positioning. Your book can be a powerful lead generation tool and an educational tool at the same time. Say you offer a workshop in the area of your business. You could sell or offer a book to attendees. It adds value to your workshop and is a source of continuing education for the attendee. As they read more and learn more about what you do and how you do it, they will see more value in the services or products you provide.
Income Stream
Of course, your book sales are a revenue stream. As you get more speaking engagements and do workshops, you can always have copies of the book for sale in the back of the room. Keep in mind that you will have to invest some time in marketing your book. With some effort, the opportunities to make money as a published author are more attainable for the average person than ever before.
Do you have a manuscript ready, or do you need help getting one ready to publish? I would love to help you. Let's talk about your book.
