The back cover copy you write for your book is an important marketing messages for your book. It may serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes.

​When purchasing a book you don’t really purchase it because of the cover. However, it was probably the cover that captured your attention, leading you to pick it up and scan the first few pages to see if you’d like the book. Truth is buyers do judge books by their covers and when buyers browse the book prior to purchase and see a poorly designed interior and cover, a seemingly unedited book they usually put it down thinking the book has no value regardless of how great the message is.