After you have written your powerful message, the two important tools at your disposal that will help you sell your book are your book cover and book description. The book cover can either draw a reader in or push them away. It is the book’s billboard. It works 24/7 on behalf of the author’s message inside. It should be professional it causes expectation in the reader's mind. ​

The back cover copy you write for your book is an important marketing message for your book. In few paragraphs it should express the essence of your book to the reader. It may also serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes. These words, if written well, will hook the reader and compel them to purchase your book. This is why most authors find it so hard to write the back-cover copy.  Here are some tips that will help with that:

​Book buyers judge books by their covers and when buyers browse the book prior to purchase and see a poorly designed interior and cover, a seemingly unedited book they usually put it down thinking the book has no value regardless of how great the message is.