Williams DocuPrep
  • Home
    • About Angeline
    • Statement of Faith
  • Why Publish
    • Testimonials
  • Services
    • Sermon To Book
    • Assisted Book Writing
    • Author Mentoring
    • Editing >
      • Order Editing
    • Book Covers
    • Manuscript Typing
    • ​Manuscript Transcription Services
    • Your Story Into A Book
    • Websites >
      • Website Order
      • Hosting, Maintenance Only
    • Printing >
      • Author Signing Kit
      • Graphic Design Pricing
      • Business Cards, Postcards
      • Booklet Printing
      • Banner Printing
      • POD Printing
    • Media Kits
  • Packages
  • Payments
  • Blog
  • Contact
    • Tell Me About Your Book
    • Hire WDP as Your VA
    • Portfolio
    • WDP Work for Hire Agreement
    • Non Disclosure
  • Resources & Links
  • Home
    • About Angeline
    • Statement of Faith
  • Why Publish
    • Testimonials
  • Services
    • Sermon To Book
    • Assisted Book Writing
    • Author Mentoring
    • Editing >
      • Order Editing
    • Book Covers
    • Manuscript Typing
    • ​Manuscript Transcription Services
    • Your Story Into A Book
    • Websites >
      • Website Order
      • Hosting, Maintenance Only
    • Printing >
      • Author Signing Kit
      • Graphic Design Pricing
      • Business Cards, Postcards
      • Booklet Printing
      • Banner Printing
      • POD Printing
    • Media Kits
  • Packages
  • Payments
  • Blog
  • Contact
    • Tell Me About Your Book
    • Hire WDP as Your VA
    • Portfolio
    • WDP Work for Hire Agreement
    • Non Disclosure
  • Resources & Links

Your Back Cover Copy Is A Marketing Tool

10/3/2019

 
Picture
The back cover copy you write for your book is an important marketing message for your book. It should express the essence of your book’s most exciting features in a few hundred words that describes the book to the reader. It may serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes. These words, if written well, will hook the reader. This is why most authors find it so hard to write the back-cover copy.  Here are some tips that will help with that.

Non-Fiction
For non-fiction books your back-cover copy should answer why and how the reader will benefit from your book?
 
When writing the copy don’t focus too much on a description of the book’s content, but focus on how the content will help, inform, or entertain the reader. Share your credentials and or how your experience helps them expertly address the subject matter.

  • You can include a headline at the top that briefly sums up the key benefit or selling point of the book.
  • About a 100-200 word summar that expands upon the headline and demonstrates the value of the book
  • A bullet list of features and benefits the book provides to readers
  • A final sentence or two to close the message, with a mention of the author’s credentials if not earlier described
  • (optional) Praise for the book from recognizable authorities
  • (optional) A brief author bio and author photo at the bottom of the cover

For Fiction

For fiction books the back cover can convey:
  • Who is the main character(s)
  • What do they most deeply desire
  • What challenge do they face? 
  • The setting or context for the story​

​Ultimately, you want to make the copy intriguing. Non-fiction or fiction, I encourage my clients to read the book marketing copy for books in their genre, and pay attention to length, point of view or voice, as well as how much of the story is described. 
    Picture

    Ask Angeline 

    Welcome to Ask Angeline. My mission is to help self-publishing and indie authors share their God given message with the world.

    Browse the articles  written here to encourage you and to help you gain knowledge on writing and publishing your book.

    If you have question ask it, feel free to ask.

    Picture

    Recent Posts

    October 2020
    September 2020
    August 2020
    May 2020
    February 2020
    January 2020
    November 2019
    October 2019
    August 2019
    May 2019
    February 2019
    January 2019
    August 2018
    June 2018
    April 2018
    March 2018
    November 2017

    Categories

    All
    Ask Angeline
    Author Platform
    Book Covers
    Book Formatting
    Book Genre
    Book Length
    Book-title
    Business Cards
    Chapter Length
    Christian Book
    Christian Writers
    IngramSpark
    Interior Book Design
    ISBN
    KDP
    Learning
    Memoir
    Prayer
    Professional Self-Publishing Assistance
    Second-edition
    Social Media
    Traditional Publisher
    True Self-Publishing
    Vanity Publisher
    Writing
    Writing Community

    RSS Feed

WDP is ready to help you achieve your dream.
​Are you ready to achieve it? ​
​Contact us now to get started!

Williams DocuPrep
Hours: Mon - Fri  9 am - 5 pm EST
(404) 913-2996
info@williamsdocuprep.com ​



Picture
Privacy, Age & General Data Protection Regulations and Policies