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10/3/2019

Your Back Cover Copy Is A Marketing Tool

Read Now
 
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The back cover copy you write for your book is an important marketing message for your book. In few paragraphs it should express the essence of your book to the reader. It may also serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes. These words, if written well, will hook the reader and compel them to purchase your book. This is why most authors find it so hard to write the back-cover copy.  Here are some tips that will help with that:

Non-Fiction
For non-fiction books your back-cover copy should answer why and how the reader will benefit from your book?
 
When writing the copy don’t focus too much on a description of the book’s content, but focus on how the content will help, inform, or entertain the reader. Share your credentials and or how your experience helps them expertly address the subject matter.

  • You can include a headline at the top that briefly sums up the key benefit or selling point of the book.
  • About a 100-200 word summar that expands upon the headline and demonstrates the value of the book
  • A bullet list of features and benefits the book provides to readers
  • A final sentence or two to close the message, with a mention of the author’s credentials if not earlier described
  • (optional) Praise for the book from recognizable authorities
  • (optional) A brief author bio and author photo at the bottom of the cover

For Fiction
For fiction books the back cover can convey:
  • Who is the main character(s)
  • What do they most deeply desire
  • What challenge do they face? 
  • The setting or context for the story​

​Ultimately, you want to make the copy intriguing. Non-fiction or fiction, I encourage my clients to read the book marketing copy for books in their genre, and pay attention to length, point of view or voice, as well as how much of the story is described. 

If you need assistance with your book, I am honored to help you publish ​your book. Write the book, or let me write it, ​but let's share your message with the world! Let’s get you published.

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  • Landing
  • HOME
    • About WDP >
      • Statement of Faith
    • Some of the Books
    • Called to Write?
    • Benefits of Self-Publishing
    • Book Ideas >
      • Memory Books
      • Memoire, Testimony Book
    • FAQs
  • Client Testimonials
  • Packages
    • Beginner Package >
      • Order Beginner Package
    • Classic Package >
      • Order Classic Package
    • Standard Package >
      • ORDER Standard Package
    • Silver Package
    • Bronze Package >
      • ORDER BRONZE PACKAGE
    • Sermon to Book Package
    • Assisted Book Writing >
      • ORDER Assisted Writing/Sermon to Book PACKAGE
    • Promotional Package
    • Publishing Approval
  • Payments
    • Website Hosting, Maintenance Only
    • Gift Certificate
  • Virtual Assistant
  • Self-Publishing Services
    • Sermon To Book
    • Assisted Book Writing
    • Editing >
      • Order Editing
    • Videos, Trailers
    • Book Covers >
      • Order Book Cover Design
    • Book Formatting >
      • Order Book Formatting
    • Book Printing
  • Printing
    • Funeral Printing >
      • Programs
      • 8 page Programs
      • Single Page Program
      • Memorial Wallet Cards
      • Obituary Writing Assistant
    • Author, Speaker Display Kit
    • Flyers and Brochures, Postcards, NCR Forms | Williams DocuPrep
    • Business Cards, Magnets
    • Banner Printing
    • Booklet Printing
    • Door Hangers, Event Tickets, Roll Labels
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    • Church Websites
    • Author Websites
    • Order Website
    • Ecommerce Websites
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  • Blog
  • Contact
    • Consultation
    • Tell Me About Your Book
    • FREE eBook How to Write A Nonfiction Book
  • Thank You
  • Memoire