WILLIAMS DOCUPREP
  • HOME
    • About WDP >
      • Book genres we accept
      • Types of Publishing
      • POD Printing
      • Self-Publishing FAQs
    • Statement of Faith
  • Self-Publishing
    • Called to Write?
    • Benefits of Self-Publishing
    • Sermon To Book
    • Assisted Book Writing
    • Testimony Book
    • Tribute Books
    • Children's Books
    • Business Book
    • Book Covers >
      • Order Book Cover Design
    • Editing >
      • Order Editing
    • Book Formatting >
      • Order Book Formatting
  • Packages
    • Basic Package >
      • Order Basic Package
    • Classic Package >
      • Order Classic Package
    • Standard Package >
      • ORDER Standard Package
    • Silver Package
    • Bronze Package >
      • ORDER BRONZE PACKAGE
    • Sermon to Book Package
    • Assisted Book Writing >
      • ORDER Assisted Writing/Sermon to Book PACKAGE
    • Promotional Package
    • Publishing Approval
  • Printing
    • Book Printing
    • Author Signing Kit
    • Door Hangers, Event Tickets, Roll Labels
    • Flyers and Brochures, Postcards, NCR Forms | Williams DocuPrep
    • Business Cards, Magnets, Painted Edge Cards
    • Banner Printing
    • Booklet Printing
  • Websites
    • Author Websites
    • Church Websites
    • Order Website
    • Ecommerce Websites
    • Website Order (eCommerce)
    • CMS Conversion Order
  • Payments
    • Website Hosting, Maintenance Only
    • Gift Certificate
  • Press Kits
    • Order Press Kits
  • Videos, Trailers
  • Book Project Management
  • Consultation
  • Blog
  • Portfolio
    • Testimonials
  • Contact
    • Tell Me About Your Book
    • FREE eBook How to Write A Nonfiction Book
    • Hire WDP as Your VA
    • WDP Work for Hire Agreement
    • Non Disclosure
  • Vacations
    • 3 Day and 2 Night Getaway
    • 7 Night Resort Getaway
    • 4 Days and 3 Nights Getaway
  • HOME
    • About WDP >
      • Book genres we accept
      • Types of Publishing
      • POD Printing
      • Self-Publishing FAQs
    • Statement of Faith
  • Self-Publishing
    • Called to Write?
    • Benefits of Self-Publishing
    • Sermon To Book
    • Assisted Book Writing
    • Testimony Book
    • Tribute Books
    • Children's Books
    • Business Book
    • Book Covers >
      • Order Book Cover Design
    • Editing >
      • Order Editing
    • Book Formatting >
      • Order Book Formatting
  • Packages
    • Basic Package >
      • Order Basic Package
    • Classic Package >
      • Order Classic Package
    • Standard Package >
      • ORDER Standard Package
    • Silver Package
    • Bronze Package >
      • ORDER BRONZE PACKAGE
    • Sermon to Book Package
    • Assisted Book Writing >
      • ORDER Assisted Writing/Sermon to Book PACKAGE
    • Promotional Package
    • Publishing Approval
  • Printing
    • Book Printing
    • Author Signing Kit
    • Door Hangers, Event Tickets, Roll Labels
    • Flyers and Brochures, Postcards, NCR Forms | Williams DocuPrep
    • Business Cards, Magnets, Painted Edge Cards
    • Banner Printing
    • Booklet Printing
  • Websites
    • Author Websites
    • Church Websites
    • Order Website
    • Ecommerce Websites
    • Website Order (eCommerce)
    • CMS Conversion Order
  • Payments
    • Website Hosting, Maintenance Only
    • Gift Certificate
  • Press Kits
    • Order Press Kits
  • Videos, Trailers
  • Book Project Management
  • Consultation
  • Blog
  • Portfolio
    • Testimonials
  • Contact
    • Tell Me About Your Book
    • FREE eBook How to Write A Nonfiction Book
    • Hire WDP as Your VA
    • WDP Work for Hire Agreement
    • Non Disclosure
  • Vacations
    • 3 Day and 2 Night Getaway
    • 7 Night Resort Getaway
    • 4 Days and 3 Nights Getaway

Your Back Cover Copy Is A Marketing Tool

10/3/2019

 
Picture
The back cover copy you write for your book is an important marketing message for your book. In few paragraphs it should express the essence of your book to the reader. It may also serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes. These words, if written well, will hook the reader and compel them to purchase your book. This is why most authors find it so hard to write the back-cover copy.  Here are some tips that will help with that:

Non-Fiction
For non-fiction books your back-cover copy should answer why and how the reader will benefit from your book?
 
When writing the copy don’t focus too much on a description of the book’s content, but focus on how the content will help, inform, or entertain the reader. Share your credentials and or how your experience helps them expertly address the subject matter.

  • You can include a headline at the top that briefly sums up the key benefit or selling point of the book.
  • About a 100-200 word summar that expands upon the headline and demonstrates the value of the book
  • A bullet list of features and benefits the book provides to readers
  • A final sentence or two to close the message, with a mention of the author’s credentials if not earlier described
  • (optional) Praise for the book from recognizable authorities
  • (optional) A brief author bio and author photo at the bottom of the cover

For Fiction
For fiction books the back cover can convey:
  • Who is the main character(s)
  • What do they most deeply desire
  • What challenge do they face? 
  • The setting or context for the story​

​Ultimately, you want to make the copy intriguing. Non-fiction or fiction, I encourage my clients to read the book marketing copy for books in their genre, and pay attention to length, point of view or voice, as well as how much of the story is described. 

If you need assistance with your book, I am honored to help you publish ​your book. Write the book, or let me write it, ​but let's share your message with the world! Let’s get you published.
    Picture

    Categories

    All
    Amazon Sales
    Ask Angeline
    Assisted Writing
    Author Platform
    Book Covers
    Book Description
    Book Formatting
    Book Genre
    Book Length
    Book Title
    Business Cards
    Calling
    Chapter Length
    Christian Book
    Christian Writers
    IngramSpark
    Interior Book Design
    ISBN
    KDP
    Memoir
    Prayer
    Second-edition
    Self Publishing Assistance
    Self-Publishing Assistance
    Social Media
    Traditional Publisher
    True Self-Publishing
    Vanity Publisher
    Write A Book
    Writing

    RSS Feed


​Williams DocuPrep
Hours: Mon - Wed- Thu -Fri 9 am - 6 pm EST
Saturday 9 am - 12 Noon EST 
Closed Sunday & Tuesday
(404) 913-2996
Picture
Picture
About Us          Privacy          Policies