Your Back Cover Copy Is A Marketing Tool
The back cover copy you write for your book is an important marketing message for your book. In few paragraphs it should express the essence of your book to the reader. It may also serve as the basis for your online book descriptions, as well as any press releases or pitches you make to the media and other purposes. These words, if written well, will hook the reader and compel them to purchase your book. This is why most authors find it so hard to write the back-cover copy. Here are some tips that will help with that:
For non-fiction books your back-cover copy should answer why and how the reader will benefit from your book?
When writing the copy don’t focus too much on a description of the book’s content, but focus on how the content will help, inform, or entertain the reader. Share your credentials and or how your experience helps them expertly address the subject matter.
For fiction books the back cover can convey:
Ultimately, you want to make the copy intriguing. Non-fiction or fiction, I encourage my clients to read the book marketing copy for books in their genre, and pay attention to length, point of view or voice, as well as how much of the story is described.
If you need assistance with your book, I am honored to help you publish your book. Write the book, or let me write it, but let's share your message with the world! Let’s get you published.